About the Author

Elizabeth Gina is a seasoned business leader based in Jakarta, Indonesia, with over 15 years of experience driving growth and transformation across multiple industries, including finance, manufacturing, retail, plantations, and food & beverage. With expertise in both Finance and Marketing, Elizabeth has held key leadership positions such as Chief Financial Officer (CFO) and Chief Operating Officer (COO), where she led transformative initiatives in financial strategy, operations, and business development.

Her broad skill set includes corporate finance, business development, supply chain management, brand management, and ERP system implementation. The diverse background equips her with a deep, holistic understanding of business operations, enabling her to guide organizations through the complexities of scaling and innovation.

Elizabeth is passionate about empowering entrepreneurs and helping businesses grow sustainably. She believes that business success should not only drive profitability but also positively impact individuals and communities. She brings a human-centered approach to business leadership and strategy. Guided by her core question, "Who am I ultimately helping?"

Through her writing, Elizabeth shares actionable insights that bridge the worlds of finance, marketing, and management, inspiring others to use business as a force for good. She is dedicated to helping companies thrive, grow, and create lasting positive change.